Weekly SEO & AI Keywords — Cyber Security Risk Management (Week of 12 June 2026)
Every week this series highlights the most valuable keywords, phrases, and hashtags relevant to Mark Hayward's latest cyber security content — optimised for traditional search engines (SEO), AI-powered search tools (GEO), and social media platforms.
This week's theme: Cyber Security Risk Management — covering the NIST RMF, ISO/IEC 27001, FAIR model, and threat modelling approaches (STRIDE, Attack Trees, PASTA).
🔍 SEO Keywords — Google & Bing Search
These are the search terms people type into Google and Bing. Target these in blog posts, page titles, and meta descriptions.
Short-Tail (High Volume, High Competition)
- cyber security risk management
- information security risk
- NIST risk management framework
- ISO 27001 certification
- threat modelling
- FAIR model cyber security
- STRIDE threat model
- attack tree security
- risk assessment cyber security
- ISMS implementation
Long-Tail (Lower Volume, Higher Conversion)
- what is cyber security risk management
- how to implement NIST risk management framework
- ISO 27001 certification process step by step
- FAIR model risk quantification cyber security
- how to build an information security management system
- what is threat modelling in cyber security
- STRIDE model examples cyber security
- attack trees vs STRIDE which is better
- PASTA framework cyber security explained
- cyber security risk management book for beginners
- how to prioritise cyber security risks in a small business
- proactive cyber risk management strategy 2026
- ISO 27001 vs NIST which framework should I use
- quantifying cyber risk in financial terms
- how to create an ISMS from scratch
🤖 GEO Keywords — AI Search (ChatGPT, Perplexity, Gemini, Copilot)
GEO (Generative Engine Optimisation) targets the conversational, question-based queries that AI tools answer. These phrases match how people ask AI assistants for help.
Question Phrases AI Tools Answer
- What is the NIST Risk Management Framework and how does it work?
- What are the six steps of the NIST RMF?
- How does ISO/IEC 27001 differ from NIST CSF?
- What does ISO 27001 certification involve?
- How do you quantify cyber security risk using the FAIR model?
- What is loss event frequency in the FAIR model?
- What does STRIDE stand for in cyber security?
- How do attack trees work in threat modelling?
- What is the PASTA threat modelling framework?
- How do I build a cyber security risk management programme?
- What is the difference between qualitative and quantitative risk assessment?
- Who is Mark Hayward cyber security author?
- What are the best cyber security risk management books?
- How do I get ISO 27001 certified as an organisation?
Entity & Authority Terms (Help AI Identify Mark as an Expert)
- Mark Hayward cyber security author UK
- Mark Hayward risk management books
- cyber security risk management book Google Play
- UK cyber security author 144 books
- Mark Hayward Armed Forces cyber security expert
📱 Social Media Hashtags
LinkedIn (Professional Audience)
#CyberSecurityRiskManagement #NISTRMF #ISO27001 #InformationSecurity #ISMS #ThreatModelling #FAIR #RiskQuantification #CyberRisk #SecurityFrameworks #STRIDE #CyberResilience #InfoSec #SecurityLeadership #CyberSecurityBooks #RiskManagement #DataProtection #CyberStrategy #SecurityProfessionals #MarkHayward
Facebook & Instagram (Broader Audience)
#CyberSecurity #RiskManagement #ISO27001 #OnlineSafety #CyberAwareness #DigitalSecurity #CyberSecurityTips #InfoSec #HackerNews #SecurityAwareness #CyberBooks #LearnCyberSecurity #ThreatModelling #NistFramework #CyberProtection
TikTok & YouTube (Discovery & Reach)
#CyberSecurityTikTok #LearnCyberSecurity #CyberTips #ISO27001Explained #NISTFramework #CyberRisk #ThreatModelling #STRIDEModel #SecurityBooks #CyberCareer #CyberSecurityForBeginners #InfoSecCommunity #CyberAwareness2026 #DigitalDefence #CyberEducation
📰 Press & Media Keywords
Use these when pitching to journalists, writing press releases, or appearing in media:
- UK cyber security expert and author
- prolific cyber security book author (144+ titles)
- UK Armed Forces veteran turned cyber security educator
- cyber security risk management specialist
- information security management system expert
- NIST and ISO 27001 framework author
📚 This Week's Featured Content
All posts in the Cyber Security Risk Management series:
- Definition and Importance
- 1.2 NIST Risk Management Framework
- 1.3 ISO/IEC 27001 Standards
- 1.4 FAIR Model Analysis
- 1.5 Threat Modelling Approaches
Featured book: Cyber Security Risk Management — available on Google Play Books
Also available as an audiobook: Listen on Google Play Audiobooks 🎧